Scanning the ever changing global environment and examining the leading trends in business management, strategic foresight, robotics, space (government and commercial), energy, the digital landscape and other emerging technologies today, in order to better understand tomorrow.
Gladiator Energy Drink Can Doubles As A Flash Drive Using AR
With the cloud these days, I am not sure how many of us are really struggling to find a flash drive, but this marketing spot from Gladiator Energy Drink makes it seem like it is one of the fundamental problems in any working environment and they are attempting to solve it by turning the Gladiator Energy Drink can into a storage device.
Regardless if the problem is actually this dire, the concept of turning an everyday object, like an Energy Drink Can, into something else - a Flash Drive- is pretty unique so this caught my eye.
Essentially, users signup online (with their Facebook account - oh marketers) and then use their webcam to scan their drink can and then up load a file. Voila - the file is “in the can” (I believe what really happens is that the file is saved to a folder in the cloud as of course the can is not equipped with storage but the optics is great). The user then goes to their next destination and brings up the same AR screen to scan the can on a different computer to access the file and download.
Its a neat gimmick and uses AR in a new way I haven’t seen before.
The technology behind Augmented Reality is taking a real-world view and enhancing it with computer-generated imagery. Whether this is done by using a computer monitor and camera or fitted goggles to imprint imagery in the lenses, augmenting in this manner has great possibilities for a variety of tasks.
Educators of all kinds are implementing this technology and the progress has been nothing short of excellent. Children that use this technology have remained focused on the task and have seemed more attentive to the lesson. How can AR technology impact our educational system for primary and tertiary learning?
Pioneer, a Japanese maker of automotive navigation systems, was in attendance at the CEATEC 2012 event in Japan where it showcased its use of augmented reality in a heads up display for a car. The company has extensive experience in the realm of augmented reality and vehicles and believes that the technology could unlock a new generation of navigation devices for the auto industry. Automakers too have shown interest in augmented reality, adding momentum to Pioneer’s efforts.
Arnold Schwarzenegger, your contact lenses are calling. Researchers at the University of Washington have successfully built and tested what may be the first-everTerminator-style heads-up display contact lens. For now, the lens displays only a single, well-focused pixel and the wireless power is only enough to give the appearance of constant illumination, but this is the first step toward, asresearchers describe it, building lenses that “may receive data from external platforms (e.g. mobile phones) and provide real-time notiﬁcation of important events.”